BCCC
Scientia potentia est
A public community college
Baltimore City , Maryland
Services provided
- Creative/Art Direction
- BRAND Identity; Style-guide; Typography
- Interior Designing
- Way-finding Signage
- Larger-than-life murals
- Print/Digital collateral
- Prezi presentations
- Social Media and outdoor campaigns
Baltimore City Community College provides a diverse range of courses, serving as the sole state-sponsored community college in Maryland that caters to the entire city. It holds accreditation from the prestigious Middle States Commission on Higher Education, ensuring the quality of its programs. Notably, WBJC-91.5 FM proudly serves as the classical radio voice of Baltimore City Community College, enriching the educational experience with the power of music.
The Challenge
Baltimore City Community College (BCCC) faced a challenge as it lacked an in-house art department, relying instead on external contractors for their marketing resources. Unfortunately, this reliance on multiple sources led to inconsistent messages and visuals in their marketing materials. The absence of a unified creative vision hindered their ability to maintain a cohesive brand identity.
Outcome
Despite facing budget constraints and limitations, we successfully developed a strong brand identity for the institution, leading to notable improvements in their marketing department. The arrival of new management brought about significant strides in enhancing the foundation of their marketing efforts. We presented our recommendations to the new management for further improving their marketing initiatives. Notably, the college interiors have been brought to life with vibrant way-finding signage and captivating murals featuring larger-than-life depictions of college students. The stationery of the college president's office has also undergone a noticeable improvement, while outdoor campaigns have been deployed to boost registration numbers. These collective efforts have resulted in a visible transformation and an enhanced marketing presence for the college.
Our Work
We are a Multi-Disciplinary BRAND design studio. Our ability to solve problems more effectively is enhanced by the integration of different design disciplines. Our clients include both the public and private sectors.
